Saturday, March 15, 2014

“Need for Speed” Starring Aaron Paul of “Breaking Bad” Opened with $1.1 Million at Box Office

Race car film “Need for Speed”, which is expected to release with nearly $25 million this weekend at more than three thousands cinemas, has earned decent $1.1 million in one day in the U.S., equaling the numbers for late-night launch for cop comedy “Ride Along” (starring Kevin Hart and Ice Cube) and Tom Cruise sci-fi film “Oblivion”. It also opened close to the $1.4 million for the Oscar nominated space drama “Gravity”.

Warner Bros. studio had a strong launch for midnight showings of comedy crime drama “Veronica Mars” (starring Kristen Bell, Jason Dohring, Enrico Colantoni) with $o.26 million at almost hundred cinemas, which sold out a number of weeks back. It is now opening concurrently on video-on-demand and at almost three hundred cinemas.

Aaron Paul, who is well-known as Jesse for his outstanding role in crime drama “Breaking Bad”, is playing the lead role in “Need for Speed”, which carries a price tag of  almost $66 million. Disney’s Touchstone is managing the launch of the film and its showings at all locations.

“Need for Speed” has been projected to grab the attention of young male audiences who are crazy about racing cars and love to not only drive race cars but also watch racing cars films. Such young male audiences have made “Fast and Furious” an influential franchise around the world and one of the best race car films. We’ll observe how many video gamers, particularly Need for Speed game fans, appear to watch the film and bring a friend this weekend.

“Need for Speed” is inspired by the video game franchise of Electronic Arts and is directed by Scott Waugh, who is known for “Act of Valor “. The script has been written by George Gatins.

Lionsgate’s comedy drama “The Single Moms Club”, which revolves around the lives of 5 struggling single moms, is also opening this weekend with n estimated business of $15 million-$18 million range at almost two thousands cinemas. “The Single Moms Club” was able to grab an approximated $0.18 million to $0.2 million at late-night Thursday shows.

Noam Murro’s “300: Rise of an Empire” is projected to grab more than $20 million this weekend, while Fox-DreamWorks’ comedy animation “Mr. Peabody and Sherman” has been contrived to get more than $23 million at the box office.

Are you excited to watch “Need for Speed”? What are your views about it if you have already watched it?

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