Beyonce’s Surprise Album Launch Sets a New Record on iTunes Worldwide

With more than 0.82 million albums sold within first 3 days of launch, Beyonce's latest self-titled album has turned out to be the highest and fastest sold album per week on iTunes, breaking all previous iTunes Store's records.

On Thursday, after nearly a year of gossips about the launch of her 5^th solo album, Beyonce rush launched her new album on iTunes in a surprise and game-changing move without any advertising or earlier notice to the media or her fans around the world.

As per a number of reliable media sources, Beyonce sold more than 0.61 million downloads within short span of three days. The album includes 14 songs and 18 additional videos. Taylor Swift's Red had set the last 1-week iTunes record with more than 0.46 million sales in 2012, but now it has been broken by Beyonce.

The music industry follows sales per week (from Monday to Sunday), so Beyonce's sales for 3 days (Friday to Sunday) are being compared to the 7 days of sales of Taylor Swift's Red which was launched on Monday.

In addition, Beyonce's iTunes release also set a record for the fastest one week digital sales -- including all digital sellers. However, it stands at 2^nd place after the Lady Gaga's Born This Way that sold above 0.66 million downloads in 1st week.

iTunes Store listed the album for sale at $15.99. The gallant non-promotional and surprise strategy has certainly yielded a great profit in both internet buzz and highest number of sales, with “Beyonce” actually assured to be her fifth successive No. 1 debut on Billboard’s Top 200 chart.

With this surprise album launch, Beyonce has exceeded her last high records set when her album "B'Day" got above 0.541 million sales in 2006. At last, Beyonce grabs the largest sales week of the year 2013.

Earlier, new Beyonce album was projected to be launched in 2014, and was considered to be a more usual project with a usual launch. But this surprise launch without any promotion was an extremely winning approach that may transform the music releases in the future, particularly when Lady Gaga and Britney Spears are looking forward to launch their new albums.

It seems that the album BEYONCÉ is the brilliant artwork of an artist who is trying hard to justify her responsibility as a feminist pop icon, and finding a way to have better impact on society without being sorry for anything she has ever done in her life.

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