Monday, December 23, 2013

"The Hobbit: The Desolation of Smaug" topped “Anchorman 2: The Legend Continues” at the box office


Peter Jackson's "The Hobbit: The Desolation of Smaug" topped Will Ferrell’s “Anchorman 2: The Legend Continues” at the box office. "The Hobbit: The Desolation of Smaug" took in $31.5 million in its 2nd weekend. Though this sequel has done less business in 2nd week (dropped 57% from its opening week) as compared to the first film “The Hobbit: An Unexpected Journey”, which had made $36.8 million in 2nd week. However, it is still doing great abroad and has succeeded to get over $400 million throughout the world, counting $96 million globally during this weekend.

The Paramount Pictures comedy “Anchorman 2: The Legend Continues”, which is released 9 years after the first film and stars Will Ferrell as TV newsman Ron Burgundy, opened robustly at 2nd position at the box office, getting $26.8 million during the 3-day weekend and $40 million so far. It had really topped "The Hobbit: The Desolation of Smaug" on Friday, but was unsuccessful to retain its position on weekend. Paramount had initially declined Anchorman 2 which is actually made for around $50 million. It is estimated that this mega budget comedy film will be more successful internationally as compared to most comedy movies. It has collected $13.4 million in 6 global markets so far.

Paramount’s distribution chief Don Harris said, “To open at $40 million pre-Christmas is a very good start, That’s about half of what the first film all told, so given the sort of multiple you see around the holidays, we’re very happy.”


The first film had earned around $85 million at the box office. During the holidays, films are expected to do better business past their opening as agitated moviegoers are more attracted to cinemas, so around $130 million has been projected for Anchorman 2, which is running as expected so far, with the audiences 62% men and 56% grown-ups.

David O. Russell’s Oscar expectant film “American Hustle” took in $19 million 1 week after posting the best restricted opening in NY and L.A, but Disney Animation film “Frozen” topped it as the favorite family film during the holidays, making over $19.2 million.

“Saving Mr. Banks,” another growing Oscar expectant Disney’s drama film about the making of “Mary Poppins” starring Tom Hanks and Emma Thompson, finished the week with $9.32 million at the fifth place at the box office in its countrywide first appearance.

Which film did you like the most?

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