Tuesday, April 1, 2014

“The Walking Dead” Continues to Break Viewership Records


AMC’s “The Walking Dead” continues its spree of back-to-back successes in AMC’s television history. It recently grabbed a record finale viewership as it finished its 4th season Sunday night.

According to the projections, the regular-timeslot broadcast of “The Walking Dead” increased to almost 16 million total viewers — which is said to be a 17% week-to-week increase (from 14 million) and 26% better as compared to its last YEar’s season finale, which grabbed nearly 12.42 million total viewers. Out of all the episodes till now, the fourth season finale has been Ranked at 3rd, behind only the opening episode of season four previous year, and mid-season return on February 9 this year. The premiere of season 4 got nearly 17 million viewership while, mid-season return had grabbed almost 15.76 million Viewers.

If we talk about what type of audience or viewership it grabbed, then it is quite interesting to see that adults between the ages 18 to 50 averaged the rating of the show up to 8.0, AND more than 10 million viewers of this age group watched the show. These stats are up 20% week-to-week and nearly 25% as compared to previous year. It is better than the top rating for any on-air TV show on Sunday.

In addition, The post-”Walking Dead” debate TV show “Talking Dead” grabbed a record above seven million audiences and a 3.7 rating in age group of 18-49, which is almost same as the joint totals of the 3 shows on 10 p.m. televise, i.e., 3.9 for Bruno Heller’s “The Mentalist”, Mike Kelley’s “Revenge” and “Crisis”.

The season 4 finale also most talked show on twitter, and was the top spot non-sports show of the night on Twitter throughout all broadcast platforms, with more than one million tweets from above 0.35 million exclusive authors, making overall 63 million Twitter TV impressions. Twitter activity was highest at around 9:22 pm EST with more than 25 thousands tweets, showing 85% of all TV-related Twitter activity at that time.

“The Walking Dead” has always witnessed its stats increase significantly with every half season. It increased to 4 in winter 2012 from a 3.4 in fall 2011. From 5.3 rating in fall 2012, it increased to 5.8 in initial 2013 episodes. Previous fall, rating increased to a 6.6, while 8 episodes this year got a 6.9. In the same way, it grabbed almost five million overall viewers in fall 2010, thirteen million previous fall and now nearly fourteen million for its 8 episodes this year.

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